Digital Marketing Strategy And Brand Building For A Cyber Security Service Provider

Company

One of the finest secuity firm which provide services to mainly small-to-medium sized businesses in the area of cybersecurity. That includes proactive security such as vulnerability and risk assessments, penetration testing, and policy and procedure review or development. The other side of our company is DFIR (digital forensics incident response). After an incident, such as a break-in or ransomware, we get involved from a digital perspective to identify the root cause of the incident and any data leakage that may have occurred. We also provide guidance on recovering from the incident.

About The Product

Create a landing page Data collection and management for leads SMM. In this, we have done Initial account setup & weekly one post on LinkedIn, Twitter, and Facebook SEM - Keyword research + paid campaign on Google Ads etc.

Business Problem

We had a marketing challenge. We had worked with another marketing organization that helped us put together collateral for two different campaigns. (The main reason for the campaigns was to get our name out and raise awareness). But, the other company handed us the deliverable without helping us implement the campaigns. ConvergeSol said they had the resources to help us out with that.

Solution

We already had the marketing collateral for the two email campaigns, but we needed a place for our audience to go after seeing the collateral. So, ConvergeSol recommended that we put together a landing page for companies to learn about our services. They updated the out-of-date words on our website and used those for the landing page. Once they put together the landing page, we executed the first email campaign. They used the email template (put together by another marketing company) on our MailChimp account to execute on an email list that we built together. The team also put together a huge list of keywords for Google Ads that we could use. They provided me with hundreds of words, and we went through it together to delete words and add new ones. They implemented the ad campaign by narrowly defining the geographic location and time of day. That way, we’d capture people looking for firms that do our type of work. After a couple of months, we did the second campaign.

Technology Used

What We Delivered

One landing page Data collection and management for leads SMM - Initial account setup & weekly one post on LinkedIn,Twitter and Facebook SEM - Keyword research + paid campaign on Google Ads Create google analytics account, link tothe domain and monitor the traffic Data collection and management for leads

About ConvergeSol

ConvergeSol is a premier industry-focused technology consulting company that specializes in providing outsourcing services for the financial services industry and Small / Medium Enterprises. Our offerings include:

Custom Software Development
Product/Platform Development
Managed Services

Custom Software Development

Automation Solutions - Data Aggregation, Data Repository, Excel Automation, Automated testing, Custom software development, CRM
Reporting Solutions
Portal Solutions - Microsoft SharePoint Solutions, Web Portals.
Integration and Customization Solutions – API based integration with Order Management systems, portfolio accounting systems, CRM, Workflow management, etc. for 3rd party products like Backstop, Charles River, Paladyne, Advent and Relativity.

Product/Platform Development

SaaS-based Product & Release Management
Software Development Methodology like Agile
Quality Assurance Solutions

Managed Services

Application Lifecycle Management Offerings (ALMO), a one-stop end-to-end solution perfect for organizations looking to use IT to their advantage, low touch, and lower costs
Operations and Support offering

We bring deep expertise in understanding your needs to be its order management system, enterprise content management, portals, account opening process or reconciliation process just to name a few areas. We complement it by our proven execution expertise across the entire software life cycle: project management, business requirement, software development, quality assurance, deployment, and support.