Digital Marketing Strategy And Brand Building For A Cyber Security Service Provider
We already had the marketing collateral for the two email campaigns, but we needed a place for our audience to go after seeing the collateral. So, ConvergeSol recommended that we put together a landing page for companies to learn about our services.
They updated the out-of-date words on our website and used those for the landing page. Once they put together the landing page, we executed the first email campaign. They used the email template (put together by another marketing company) on our MailChimp account to execute on an email list that we built together.
The team also put together a huge list of keywords for Google Ads that we could use. They provided me with hundreds of words, and we went through it together to delete words and add new ones. They implemented the ad campaign by narrowly defining the geographic location and time of day. That way, we’d capture people looking for firms that do our type of work. After a couple of months, we did the second campaign.