- Case Study
Info - CategoryDigital Marketing
Business Problem
We had a marketing challenge. We had worked with another marketing organization that helped us put together collateral for two different campaigns. (The main reason for the campaigns was to get our name out and raise awareness). But, the other company handed us the deliverable without helping us implement the campaigns. ConvergeSol said they had the resources to help us out with that.
Our Solution
- We had existing marketing collateral for two email campaigns.
- To provide a destination for our audience after viewing the collateral, ConvergeSol suggested creating a landing page to showcase our services.
- They updated the outdated content from our website to use on the landing page.
- Once the landing page was ready, we initiated the first email campaign.
- The team utilized an email template from another marketing company in our MailChimp account to send emails to a list we had compiled.
- ConvergeSol also compiled an extensive list of keywords for Google Ads, providing us with a large pool of options.
- We reviewed and refined the keyword list together, removing some and adding new ones.
- They implemented the ad campaign with a focus on targeting specific geographic locations and times of the day to reach potential clients seeking services like ours.
- After a few months, we proceeded with the second campaign.
Ahmedabad, India
New York, USA 