Integrated Marketing Campaign Solution

Business Problem

We faced a marketing challenge.
We had previously worked with another marketing organization to create collateral for two different campaigns.
The main goal of these campaigns was to increase brand awareness.
The other company delivered the materials but did not assist with implementation.
ConvergeSol offered the resources and support needed to help execute the campaigns effectively.

Business Benefits

Created one landing page.
Implemented data collection and management for leads.
Set up social media marketing (SMM) accounts and posted weekly on LinkedIn, Twitter, and Facebook.
Conducted search engine marketing (SEM) through keyword research and paid campaigns on Google Ads.
Created a Google Analytics account, linked it to the domain, and monitored website traffic.
Continued data collection and management for leads.

Solution Overview

We had existing marketing collateral for two email campaigns, and to provide a destination for our audience after viewing the collateral, ConvergeSol suggested creating a dedicated landing page to showcase our services. They updated outdated content from our website for use on the landing page, and once it was ready, we initiated the first email campaign. Using an email template from another marketing company in our MailChimp account, the team sent emails to a pre-compiled list of contacts.

ConvergeSol also compiled a comprehensive list of keywords for Google Ads, giving us a wide range of targeting options. We collaboratively reviewed and refined the list, removing irrelevant keywords and adding new ones. The ad campaign was then implemented with precise targeting based on geography and timing to reach potential clients seeking similar services. After a few months of running the campaign, we successfully launched the second phase of our marketing initiative.