There are over 2.7 mn Android applications in Google's Play store and over 2 mn applications in Apple’s App Store, used by approx 3.5 bn users globally.
ASO can be defined as the method of increasing the visibility of a mobile app by making necessary changes & adjustments like the keyword selection, app icon, and screenshots, description other ASO points.
Below are the top 5 tips for App Store Optimization (ASO).
1. Choose Your App Name Wisely:
When users come to the app store/ play store and search for an app, what he/she sees first? the app name so chooses your app name wisely. keep in mind that the app name will be brand name once. Also, make sure that your app name size will be below 30 characters
2. Write App Description Properly:
The description of your app is one of the important key factors to increase app download. The app description provides all details about your app, so write accordingly. keep in mind that the description size is limited to 4000 char in both stores (Google & Apple).
3. Add Preview Video of Your App:
In Marketing, everyone knows that visually appealing is the best factor for growth, so you can also create a preview /promo video of your app for users. In the video, you can add steps to use of your app, benefits of your app, etc.
4. Work on App Icon Design:
The app is nothing without Icon, so all apps need an attractive, beautiful icon that creates the attention of the user in the app store. Make sure that your app icon must be relevant to your app and app category. Always keep in mind that your app icon is also part of your app branding.
5. Analyze Your Competitors Patiently:
Last but most important point, find and analyze your competitors patiently, wisely. In this, you need to find your top 5 competitors of your app and analyze its weaknesses and strengths.
And implement all those things in your ASO strategy.
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